GoBG Transit
Complete rebrand and campaign for Bowling Green, KY's public transit system.
Project Scope:
Agency: Vid Monster Productions - Branding, Website, Printables, Signage, Video & Animation, Vehicle Graphics.
Starting in 2022, the city of Bowling Green, KY was in need of a rejuvenation of their public transit system, GoBG. As art director at Vid Monster, I led a rebrand and campaign process that included a total envisioning of the visual language of the transit system, the creation of a new, simplified website, a redesigned bus route map and bus stop signage throughout the city, and a comprehensive video campaign for public awareness and education. Making the actual busses more visible was a key factor, so vibrant new vehicle graphics were designed.
